DIGITAL
HIGH-IMPACT DIGITAL CAMPAIGNS
GBA creates innovative digital advertising for our client, utilizing El Toro Digital Voter Hypertargeting. We use voter IP addresses as the entry point to deliver banner and video ads online, all without the use of cookies. El Toro-backed campaigns are 6 to 60 times more effective than other online ads and have an average click-through rate (CTR) 3.2 times higher than industry averages.
Voters targeted by GBA’s clients receive tailored digital messaging that is verified and based on empirical data, not online cookies or “predictive models”. We match a physical address to IP 1:1 with extreme precision, which makes our IP Targeting a secret weapon for political campaigns.
Our in-house digital team also works directly with Facebook’s political advertising technicians to deliver custom persuasion messages to voter-matched Facebook audiences.
IMPRESSIONS SERVED IN 2020
UNIQUE VOTERS REACHED IN 2020